Analytics

Incorporation of predictive analytics to business processes is the best way to gain consistent control over the critical decisions to be made, which is the necessary thing to meet the specific goals. The main focus of the predictive analytics is the prediction of future outcomes of events that are not yet observed in data. These predictions are made by developing models from the observed data using statistical techniques. These models can range in complexity from simple linear equations to powerful techniques such as neural networks.

Kreara helps clients improve the business outcomes that cope with today’s fast paced environment by switching to the ‘predict and act’ mode using predictive analytics and thereby provide confidence to pursue new market opportunities. Kreara applies appropriate statistical techniques for prediction using SAS to give solutions that work best for the clients. The statistical expertise of Kreara is capable of conducting a wide range of statistical analyses including regression techniques, time series modeling and survival analysis.

The statisticians at Kreara have vast experience in applying predictive analysis in various scenarios and also in presenting reports that have helped clients reap major benefits in business. Here again the blend of statisticians and SAS professionals’ helps selection and application of the most appropriate statistical technique to any situation. The statisticians keep pace with the latest developments in this area through discussion forums, conferences and association with academic institutions.

Market Research

Understanding markets and customers is the bedrock on which business planning and strategy is built. Without knowing customer needs or understanding demand, a business will be under constant threat from competitors and may be failing to extract the maximum value from the market. Thus the success behind any business is to understand the market and satisfy the customer needs by utilizing timely and relevant market information.

Market Research is a systematic process of collection and analysis of data from a current or prospective target market, which enables identify trends in the market that affect sales and profit.

Kreara offers services related to market research from the very inception of the idea of conducting a study to the final interpretation of the results. The various services offered in this area are

• Questionnaire preparation
• Sample size determination
• Sampling design determination
• Target group identification
• Data collection
• Data entry
• Designing and implementing the analysis
• Interpretation and presentation of results
• Building inferences from the results

Kreara, with its team of experienced statisticians ensures proficient services in these areas. Great effort is taken to make sure that the projects are implemented and completed as per requirements and timelines set by the client.

Data Mining

In the current business world Data Mining is essential to predict future trends, for the business to stand successful and proactive. Kreara follows the latest data pattern extraction techniques that help enterprises focus on the most important information in their data warehouses.

The procedure starts with Data analysis where the quality of data is checked. Most likely patterns are identified through data mining and presented in graph or table formats. Verification and validation of patterns are done to identify hidden predictive information and Identify key areas where the predictive models are minimal and provide timely ROI.

Our process guarantees confidentiality and privacy obligations. Timely processing practices followed in Kreara allows users to automatically experiment with more models to understand complex data in turn yield improved predictions.

Features

• Analyse data by application software
• Data categorization
• Indentify patterns and trends
• Knowledge driven decisions
• Choice modelling for more precise predictions

The practices followed are updated with continuous innovations to identify out of scope scenarios that provide better and more intelligent predictions driving down the cost of the customer in a timely manner. Our expertise is best equipped to serve companies with strong consumer focus – Retail, Financial, Communication and Marketing; identify their internal factors thereby helping them increase revenue.

Data Warehousing

Data Warehousing concepts and tools have evolved and supported the key people in the enterprise with access to whatever level of information needed for the enterprise to survive and prosper in an increasingly competitive world.

We support with

• Business enhancement models
• Guidance for performance management
• Faster decision making
• Consolidated data analysis
• Analyze trends over time
• Data marts

Our practices enables easy access to frequently needed data that makes IT spend less time responding to requests and business users spend less time looking for the information. By integrating data from across enterprise and delivering report and analysis we make predictive analysis, data and text mining, forecasting and optimization much more effective focusing on business concept.

The process starts by determining key areas by consulting with all the people involved. The repository is easily accessible for frequently needed data and stored safely for extended period of time. Our analysis with larger sets of data support enterprise purposes. Storage and reporting services for smaller companies enable customers make insightful decisions about significant changes in their business world.

Pricing & Distribution strategy

Adopting the appropriate pricing and distribution strategy is one of the most important means to make a product or service successful in the competitive market. Kreara uses its statistical capabilities to extend guidance to clients to adopt the pricing and distribution strategies that are best suited for their product or service.

Kreara uses data collected on crucial factors like product attributes, consumer demand, competitor’s pricing and market and economic trends to suggest different pricing and distribution strategies that will benefit the client’s business. The statisticians at Kreara have knowledge in advanced computational techniques like Monte Carlo Simulation that can be applied in situations where the data is not sufficient for determining strategies.